1.
Always put your URL on letterhead, business cards and in
e-mail signatures—wherever potential visitors are likely to
see it.
2. If your
employees wear uniforms, put your URL on them so every one of
your customers sees a walking advertisement of your Web site.
3. Include your
URL on all promotional items you give away—coffee mugs,
T-shirts, keychains and so on. A daily reminder is a good way
to get people to visit your site.
4. Be sure to
include your Web address in all press releases you send out to
members of the media. They may include it in articles they
write about your company.
5. Don't forget
to put your Web address in your Yellow Pages ad. That's one
place people see it every day.
6. Do you own any
company vehicles? Be sure to put your Web address on the side
of any car or truck that's out there delivering your products.
7. In addition to
listing your toll-free number, put your Web address on the
bottom of every page of your catalog so customers have easy
access to your online store.
Online
Promotions
8. Submit
your site to as many search engines as possible—there
are hundreds to choose from.
9. Craft your keywords,
or meta tags, to maximize the number of times your site gets
brought up in a search result.
10. Launch a sweepstakes
that offers anyone who registers on your site within a certain
time frame the chance to win a free Palm Pilot or other gift.
11. Send out a weekly
e-mail newsletter to registered site members that offers tips
and news related to your company or industry with links back
to your site.
12. Collect e-mail
addresses of visitors and send them advertisements that
highlight new sales and promotions on your site.
13. Send an e-mail
promotion to a targeted list of potential visitors and
offer a $20 credit toward the purchase of anything from your
site.
14. Create your own link
exchange by asking sites complementary to yours (but that
don't compete) to put your link on their pages and you'll do
likewise.
15. Create banner
ads that really get attention from Web surfers by making
the most of color, animation and multimedia effects.
16. Get involved in a banner
exchange: You put a third-party banner on your site, and
with every two exposures, your banner shows on another site.
The cost to you? Zip.
17. Hook up with Web
affiliates—hundreds of sites that all link their traffic
to yours—and get visitors from sites with related content.
18. Get active in
online discussion groups and chats and, when appropriate, give
out your URL.
19. Any time someone
orders a product from your site, include
a catalog with the order to get them coming back for more.
20. Purchase a list of
opt-in e-mail addresses of people who would most likely
respond to a sales message from you and then send out an e-mail
campaign.
21. Promote your site
on a free or online classified advertising site. To find
classified ad sites, consult the exhaustive listing maintained
by Mega Linkage List.
